6 Lição: Poupe seu Tempo

Lembrar como ele gosta que corte seu cabelo também é essencial, e esta é a sexta lição. Afinal, quer coisa mais chata que ter que explicar todo mês como você quer?

7 Lição: Oriente

Orientar e/ou educar o cliente também é uma maneira espetacular de criar relacionamento e fidelização. Por exemplo: “Sr. José tenho notado que o seu cabelo anda um pouco seco e quebradiço. Caso tenha interesse, posso dar umas dicas de como melhorar isso”.

Entendeu?

8 Lição: Pense Bem

Todo empreendedor que visa sucesso tem por obrigação pensar: “eu posso até não ser importante para ele, mas ele é importante para mim!” Ter este conceito em mente é importante, pois tem empreendedores que não conseguem entender que o cliente não tem obrigação nenhuma de lhes tratar bem, mas você tem! É óbvio que existem clientes que literalmente “não valem à pena”. Contudo, saber classificar esse tipo de cliente é algo muito delicado e perigoso. Nunca julgue o cliente pelo poder de compra dele. Na verdade, tome muito cuidado com qualquer julgamento, mas, se for para classificá-lo, use o poder de influência que ele tem. Afinal, mesmo comprando pouco, ele pode falar muito bem ou muito mal de você para os amigos.

Prefira um cliente que compre pouco, mas fala bem de você do que um cliente (mal atendido) que não compra nada e fala mal de você para todo mundo.

9 Lição: Dê algo de Graça

Dê algo de graça. Apesar desta lição estar intimamente ligada à sétima, acredito que sempre se pode ir além. Já repararam que em alguns salões existem pacotes de balas para as crianças? Veja como uma simples bala pode causar impacto, pois, uma criança pequena normalmente não tem a percepção necessária para dizer se o corte ficou bom ou não, mas ela tem o poder de influenciar (forçar) seus pais a levá-la a cortar o cabelo naquele lugar que distribui balas.

Agora pense: como diferenciar meu negócio da concorrência? Como criar uma marca de sucesso, se todos os salões fazem todas essas coisas?

10 Lição: Aprenda com o Mercado

Primeiro, aprenda com os acertos e erros do mercado. Certifique-se de aplicar no seu negócio todas as melhores práticas do seu ramo; isso pode parecer bastante, mas acredite, isso é o básico se quiser se manter no jogo. Feito isso, você estará pronto para realmente encarar o desafio de “ser diferente”. Então, primeiro faça o básico, o que deve ser feito e só depois pense nas inovações.

Para reforçar, neste segundo estágio, é preciso:

  • Demonstrar que o cliente é importante;
  • Ter ideia do que ele quer, poupando seu tempo;
  • Orientar e/ou educá-lo sobre um produto ou serviço;
  • Pensar sempre: “eu posso até não ser importante para ele, mas ele é importante para mim!”;
  • Dar algo de graça;
  • Aprender com os acertos e erros do mercado.

E agora, como posso ir além do básico? Alguns exemplos simples:

  • 1. Atender o cliente com hora marcada no seu ambiente de trabalho ou casa.
  • 2. Mapear os tipos de cabelos dos seus clientes, estudar produtos que os deixem melhor e distribuir amostras grátis. Marketing 1 to 1.
  • 3. Oferecer o “seguro corte”, para os casos em que o cliente não se sinta confortável e possa voltar em até 15 dias para que o seu cabelo seja cortado novamente ou reparado sem nenhum custo.
  • 4. Oferecer um pacote diferente para aqueles clientes que gostam de estar sempre com o cabelo em ordem, permitindo a eles pagar um valor fixo mensal que dá direito a voltar 1 vez por semana ou a cada 15 dias para manter sempre o cabelo com a aparência de cortado.

Estes são exemplos simples, mas que demonstram que sempre existe algo que pode ser feito melhor ou diferente em qualquer mercado.

Fonte: comece.me

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